Top 5 Delivered Meal Kits and Specialty Foods Apps on Android in the US, Q4 2021

During the fourth quarter of 2021, the top 5 delivered meal kits and specialty foods apps on Android in the United States exhibited varied performance trends. Here’s a closer look at their weekly downloads, revenue, and active users.

HelloFresh: Meal Kit Delivery saw a fluctuating trend in weekly downloads. The app started the quarter with around 17.6K downloads and experienced a dip mid-quarter, reaching a low of 12.7K in early December. However, it rebounded, peaking at approximately 23.9K downloads in the last week of December. Weekly active users also showed some variability, starting at 220K and ending the quarter at 230K.

EveryPlate: Cooking Simplified experienced a modest increase in weekly downloads towards the end of the quarter. Initially, the app had around 3.6K downloads, which dipped to about 2K in mid-December. It then surged to nearly 3.9K downloads in the final week. Active users remained relatively stable, fluctuating around the 47K mark but spiked to 55K in the last week of December.

Vivino: Buy the Right Wine demonstrated an upward trend in weekly downloads and active users. Downloads increased from approximately 1.7K at the beginning of the quarter to about 3.4K in the third week of December. Similarly, active users rose from 13.7K to 17.4K over the same period.

Tavour exhibited steady weekly downloads with minor fluctuations. Starting the quarter with around 1.1K downloads, the app peaked at 1.6K in late October before ending the quarter with approximately 858 downloads. Unfortunately, the specific data for active users was not available.

Home Chef had a relatively stable performance in terms of downloads, starting at 1.5K and maintaining a steady rate throughout the quarter. The app saw a slight increase in the last week of December, reaching about 1.8K downloads. Active users remained consistent, hovering around 26.5K but saw a notable increase to 30.1K in the final week.

These insights highlight the varying performance trends of the top meal kits and specialty foods apps on Android in the United States during Q4 2021. For more detailed insights and analysis, visit Sensor Tower.